This blog aims at equipping individuals with business and finance tools in simplistic terms. It convers both business finance and personal finance. It also looks at the actions that can help you run a business successfully. It has some juicy flavour in it. It also aims at getting individuals closer to Allah (SWT) Enjoy!
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The balance scorecard: an introduction
Hello readers, today I will be writing about the balance scorecard. The balance scorecard helps measure business performances. It looks at 4 different perspective of the business, they are the financial perspective, the customer perspective, the learning and growth perspective and the internal perspective.
The financial perspective looks at financial data such as sales revenue, cost and income to understand the financial performance of the business. Customer perspective measures the degree of success in satisfying customers. The quality and price can be used to determine customer satisfaction; feedback are also gotten from customers to know if their needs are being met.
Learning and growth perspective sees how business responds to changing circumstances. It looks at how employees are being trained, and how they use the knowledge obtained to create a competitive advantage for the company. The internal perspective looks at how efficient the business systems and procedures are; if goods are being manufactured well.
The balance scorecard can be used to achieve the goals of your business. It has its root in 8 different objectives which are a balance between short range and long range objectives, employee attitude, market share, personnel development, product leadership, productivity, profitability and public responsibility. Thank you for reading this article. Keep checking out my blog regularly. Cheers!
Hello readers, today I will be writing about buyers behaviour when it comes to purchasing products (goods and services). I hope your week has been good. A buyer is an individual that makes a purchase. That purchase can be influenced by his/her emotions or his/her rational mind.
For your marketing strategy to be successful you have to truly understand the buying behaviour of your customers. Some customers buy goods based on trust and loyalty which falls into the emotional reasons. Thus, you have to build trust between your customers and yourself so they can return back to you. Trust is built when you offer good quality for reasonable prices.
Some products are bought regularly while some products are purchased seasonally. If your products fall into the seasonal category, you should only purchase them to be resold during that season. At times buyers purchase products on behalf of another individual. In that situation, you have to capture the mind of both the buyer and the actual person tha…