Skip to main content

Ways you can use to sustain your competitive advantage

Hello readers, today I will be telling you about ways you can use to sustain your competitive advantage. It is good to note that everything happens by Allah's (SWT) Will. However, you are always responsible for your actions cause you have freewill. In other words His Permission is needed for everything. If your competitive advantage is not given enough attention it can be overtaken by competitiors. You should always challenge your competitive advantage in order for it to be sustainable. Being innovative is one medium you can use. Competitors can erode your competitive advantage by imitating your products that is why you must have barriers in place to prevent them from imitating your products (this article will give you an idea on how to set barriers). This will help your company sustain its competitive advantage.

You have to pay attention to the technology in play. You should always improve the technology you use so as to be up to date with the trends in the market. That way your competitors will not see the technology you use as a loop-hole and take advantage of it. Walmart is a market leader and the largest company in the world by revenue, it uses a cutting edge technolgy to stay competitive. Technology can be outsourced from experts like Google. Look at how Samsung worked with Google and it became a market leader in the mobile phone industry.

Being up to date with the government's laws, rule and regulations is another way you can use to sustain your competitive advantage. Having issues with the government as a result of not obeying their rules can damage your reputation. It could also put you out of business. You should obey the rules that governs your industry. You should know that ignorance may not be seen as an excuse. Having issues with the government can threaten your competitive advantage.

Having a good relationship with customers is another way to sustain your competitive advantage. By understanding your customers, thus getting to know them better, you can develop a business model that will help you meet their needs. It is the number of customers that buys your products that helps you achieve the market leadership position. Understanding customers will help you know what they want before they even say it, this will help you create better products that will meet the needs of customer before competitors think about it. Thus, helping you to sustain your competitive advantage.

That is all for today, thank you for reading this article. Keep checking out my blog regularly. Cheers!


Popular posts from this blog

Work-life balance: all should attain it

Hello readers, today I will be writing about work-life balance. According to, work-life balance "is a comfortable state of equilibrium achieved between an employee's primary priorities of their employment position and their private lifestyle." All work and no play makes Jack a dull boy, thus, you should find a balance between work and play. Here are some tips to help you achieve it.
1. Do not check your email (work) after working hours, this will help improve the quality of time you spend with your family and friends. Thus, you should not be distracted by work when spending time with your family and friends. 
2. When you decide to improve the situation of your work life balance, take it one step at a time. For example if you do not get to spend time in the evenings with your family during the week days due to coming back late from work, you should decide to spend one day a week and gradually increase it to two and then three till you get to spend the…

Eid Mubarak

The world of competence

Hello readers, it has been a while. Hope you did not miss me much, the good news is I am back now. Today, I will be writing about competence.
Competence is the ability that enables a company or an individual to deploy its resources effectively. It is neccessary for a company to have a competence target in all its business activities so as to deliver value to its customers. This will help create a competitive advantage for the company.
Competencies must provide value to customers. It must be unique or able to develop greatly or be better than that of competitors. New products and services must be able to be developed as a result of the competence. It must be difficult for other competitors to obtain or imitate.
Continually producing high quality products can make a company become a market leader (which is a core competence) as it provides a company with a competitive advantage. With high quality, higher prices can be demanded by the company from customers and the company will also be able…