Skip to main content

Brand recognition: it helps you achieve business growth

Hello readers, today I will be writing about brand recognition.  There are some products that are of good quality but they are not selling as they should because the brand is not really known. I am sure you have gone to buy bottled water (in a developing nation) and have seen a funny name and you were like I do not know this product so I won't buy it and you end up going for the famous brands like Eva, Mowa or Swan.

Individuals whose product(s) are not famous or who are about to start a business could learn from this article. You have to create a buzz about your product(s). The best way to create awareness is to advertise on tv. Most people watch tv if not all. Cut your clothes according to your size, go for the television station(s) whose advert rates you can afford. Also advertise your product(s) on radio stations. This will also make your product(s) famous.

The packaging and the name you attach to your product(s) also helps your product(s) sell. The name you use will create an impression about your product, if it sounds good then people will buy it. Promoting your product(s) on its package also helps your product(s) sell better. For example, If your water bottling company is not famous, telling your potential customers by writing on the bottle that your water is gotten from a very pure source will motivate them to buy it. For you to write on it, it shows you are confident about your product(s).

Creating value which I have discussed extensively in two previous articles (How to create value in business and What your business should be aiming for) will also help make your product(s) famous. A business logo could also be used to make your products popular. Anytime you want to advertise your product(s), your business logo must be included. Providing an excellent customer service is another way to make your product(s) popular.

That is all for today, thank you for reading this article. Keep checking out my blog regularly. Cheers!


Popular posts from this blog

Work-life balance: all should attain it

Hello readers, today I will be writing about work-life balance. According to, work-life balance "is a comfortable state of equilibrium achieved between an employee's primary priorities of their employment position and their private lifestyle." All work and no play makes Jack a dull boy, thus, you should find a balance between work and play. Here are some tips to help you achieve it.
1. Do not check your email (work) after working hours, this will help improve the quality of time you spend with your family and friends. Thus, you should not be distracted by work when spending time with your family and friends. 
2. When you decide to improve the situation of your work life balance, take it one step at a time. For example if you do not get to spend time in the evenings with your family during the week days due to coming back late from work, you should decide to spend one day a week and gradually increase it to two and then three till you get to spend the…

Eid Mubarak

The world of competence

Hello readers, it has been a while. Hope you did not miss me much, the good news is I am back now. Today, I will be writing about competence.
Competence is the ability that enables a company or an individual to deploy its resources effectively. It is neccessary for a company to have a competence target in all its business activities so as to deliver value to its customers. This will help create a competitive advantage for the company.
Competencies must provide value to customers. It must be unique or able to develop greatly or be better than that of competitors. New products and services must be able to be developed as a result of the competence. It must be difficult for other competitors to obtain or imitate.
Continually producing high quality products can make a company become a market leader (which is a core competence) as it provides a company with a competitive advantage. With high quality, higher prices can be demanded by the company from customers and the company will also be able…