Skip to main content

Starting a business: Bottled water

Image courtesy of Danilo Rizzuti at

Hello readers, today I will be writing about starting a company that produces bottled water. So really we all know the basic ingredients for starting a business, well if you have been reading my articles you will know what you need to do. You have to draw up a business plan and raise capital for your business. You will also have to register your business with the appropraite body. Water is a basic need of man, however, there are already other companies in the market so how do you get a part of their market share

First of all, you look out for the weaknesses of your competitors. It could be the price of the water or the quality of the water or the bottle itself or any other reason. After you have figured out what you want to use to compete in the market, which could be the use of small bottles to market your water and acompetitive prices or any other strategy. Next action you will be thinking of is setting up your business. You will have to rent or buy a factory space it depends on your capital. After that, you will have to think of how to produce your bottles for the water

You can buy the machine for making bottles or have them supply you with the bottles. Machine used for making bottles are expensive, the price of the machine starts from  $8000, however, it will save you cost over a long period of time. You will also need to get an automatic water bottling plant.  It will help you put the water into the bottle and seal it up, prices start from $8000 as well. You will have to get a source of water which will help you be competitive in the market. This could be spring water, in that case your factory space must be close to the source of water. Now you have an idea of what your capital expenditure will be like.

The shape of your bottle must be in a way that it must be comfortable for people to hold and drink. The label on the bottle must be attractive. You must market your product and make your marketing exude the impression you want your customers to have about your product. That is all for now. Keep checking my blog regularly. Cheers!


Popular posts from this blog

Eid Mubarak

Happy Eid ul Fitri

Understanding the buyers behaviour

Hello readers, today I will be writing about buyers behaviour when it comes to purchasing products (goods and services). I hope your week has been good. A buyer is an individual that makes a purchase. That purchase can be influenced by his/her emotions or his/her rational mind.

For your marketing strategy to be successful you have to truly understand the buying behaviour of your customers. Some customers buy goods based on trust and loyalty which falls into the emotional reasons. Thus, you have to build trust between your customers and yourself so they can return back to you. Trust is built when you offer good quality for reasonable prices.

Some products are bought regularly while some products are purchased seasonally. If your products fall into the seasonal category, you should only purchase them to be resold during that season. At times buyers purchase products on behalf of another individual. In that situation, you have to capture the mind of both the buyer and the actual person tha…