This blog aims at equipping individuals with business and finance tools in simplistic terms. It convers both business finance and personal finance. It also looks at the actions that can help you run a business successfully. It has some juicy flavour in it. It also aims at getting individuals closer to Allah (SWT) Enjoy!
Search This Blog
Loyalty cards that you should go for
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Hello readers, today I will be taking you through a list of loyalty cards you might find attractive. Some individuals say that loyalty cards is just a trick used by stores to get customers to buy more. I usually turn down loyalty card, "you know they always ask you, do you have a loyalty card, do you want one". I usually turn down these cards cause I am not ready to give them my personal details like my address and phone number. However, some loyalty cards are catchy and you can't just help taking one.
I just love Nando's halal from the taste of their food to their customer service. But no I do not go there all the time. With their loyalty card, you get a chilli for every £7 you spend. After you have earned 3 chillies you will get the green reward (1/4 Chicken or Appeteaser), 6 chillies you will get the orange reward (1/2 Chicken or any single wrap, burger or pitta), 10 chillies you will get the red reward (a whole chicken or a single combo meal). Their card is the only one I have for now, why wouldn't you want one. It is attractive.
This is another store whose loyalty card is quite attractive. You will get 4p for every £1 you spend. I think it is the most attractive when you compare them to similar stores. If you spend £100 you will get £4. It is quite catchy.
This store is into frozen yogurts. I stumbled on it while I was carrying out my research. It offers a very attractive loyalty card to its customers, owners of this card get $5 back for every $50 spent. Attractive indeed.
I must confess I am not a fan of Starbucks. I find it ridiculous to pay an exurbitant amount of money for a cup of tea or hot chocolate. Maybe because there is no Starbucks in Nigeria, its not just our thing. Nevertheless, I do understand it is appreciated in some parts of the world and I respect that. While carrying out a research I stumbled on their reward scheme which I think is catchy.
You will get a free drink on your birthday if you are on the green level. They put you on the green level the moment you use your loyalty card. You will also get a free drink after buying 15 drinks. You will be transferred to the gold level when you collect 50 stars (you will earn a star once you buy something) within 12 months. Upon being transferred to that level you will get everything the green level offers plus you get free syrups, free whipped cream and free origin espresso upgrade.
Now, enjoy your evening and keep checking my blog regularly. Cheers!
Hello readers, today I will be writing about buyers behaviour when it comes to purchasing products (goods and services). I hope your week has been good. A buyer is an individual that makes a purchase. That purchase can be influenced by his/her emotions or his/her rational mind.
For your marketing strategy to be successful you have to truly understand the buying behaviour of your customers. Some customers buy goods based on trust and loyalty which falls into the emotional reasons. Thus, you have to build trust between your customers and yourself so they can return back to you. Trust is built when you offer good quality for reasonable prices.
Some products are bought regularly while some products are purchased seasonally. If your products fall into the seasonal category, you should only purchase them to be resold during that season. At times buyers purchase products on behalf of another individual. In that situation, you have to capture the mind of both the buyer and the actual person tha…