Skip to main content

How the olive oil Mogul Spain took over Italy



Hello readers, do you know that Italy stole the number 1 position from Spain. Spain used to produced half the world's olive oil, Italy used to produce half of what Spain used to produce. However, when it came to olive oil, Italy was the first country that will pop into the mind of anyone, that was because Italy used to buy most of Spain's olive oil and then put the oil in their own bottles or cans. They then label the cans or bottles oil from Italy. So everyone thought Italy was number 1. 

To take back their position, Spain decided to produce more olive oil than the Italians could import, but there was one thing Italy was already in the minds of people, to remove Italy from the minds of people, they created an advert that stated "Two thousand years ago the Romans were our best customers. Today, they still are". Afterwards they started to label their cans or bottles of oil using lines like "100% olive oil from Spain" and wholla it worked, they got their number one position. Today Spain is known as the largest producer of olive oil and Italy as the largest importer of olive oil.

Keep checking my blog regularly, Cheers!

Comments

Popular posts from this blog

Work-life balance: all should attain it

Hello readers, today I will be writing about work-life balance. According to businessdictionary.com, work-life balance "is a comfortable state of equilibrium achieved between an employee's primary priorities of their employment position and their private lifestyle." All work and no play makes Jack a dull boy, thus, you should find a balance between work and play. Here are some tips to help you achieve it.
1. Do not check your email (work) after working hours, this will help improve the quality of time you spend with your family and friends. Thus, you should not be distracted by work when spending time with your family and friends. 
2. When you decide to improve the situation of your work life balance, take it one step at a time. For example if you do not get to spend time in the evenings with your family during the week days due to coming back late from work, you should decide to spend one day a week and gradually increase it to two and then three till you get to spend the…

Eid Mubarak

The world of competence

Hello readers, it has been a while. Hope you did not miss me much, the good news is I am back now. Today, I will be writing about competence.
Competence is the ability that enables a company or an individual to deploy its resources effectively. It is neccessary for a company to have a competence target in all its business activities so as to deliver value to its customers. This will help create a competitive advantage for the company.
Competencies must provide value to customers. It must be unique or able to develop greatly or be better than that of competitors. New products and services must be able to be developed as a result of the competence. It must be difficult for other competitors to obtain or imitate.
Continually producing high quality products can make a company become a market leader (which is a core competence) as it provides a company with a competitive advantage. With high quality, higher prices can be demanded by the company from customers and the company will also be able…