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The meaning of the colour of your business logo

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The colour of the logo of your business has an impact on the way your business will be perceived as they have different traits and qualities.

Red
This is a positive colour that exudes warmth, it denotes strength, passion, excitement and action. However, if red is used excessively it could cause tiredness.

Orange
This is a positive warm colour, it denotes vibrance, enthusiastism, determination and creativity.

Yellow
This is also a warm colour, it exudes cheerfulness, energy and fun.

Blue
This colour is perceived as the safest to use, it denotes trust, honesty, understanding and clarity.

Purple
This colour exudes warmth and luxury. It denotes wealth, glamour, creativity and innovation.

Green
This is a colour that promotes growth. It denotes wealth, kindness, loyalty and flexibility.

Black
This is a colour that suggests authority, luxury and power.


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