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The meaning of the colour of your business logo

Image courtesy of jscreationzs at

The colour of the logo of your business has an impact on the way your business will be perceived as they have different traits and qualities.

This is a positive colour that exudes warmth, it denotes strength, passion, excitement and action. However, if red is used excessively it could cause tiredness.

This is a positive warm colour, it denotes vibrance, enthusiastism, determination and creativity.

This is also a warm colour, it exudes cheerfulness, energy and fun.

This colour is perceived as the safest to use, it denotes trust, honesty, understanding and clarity.

This colour exudes warmth and luxury. It denotes wealth, glamour, creativity and innovation.

This is a colour that promotes growth. It denotes wealth, kindness, loyalty and flexibility.

This is a colour that suggests authority, luxury and power.


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