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Happy new year

                     Do have a lovely year!
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The process called quality assurance

Hello readers, I hope you are good. I will be writing about quality assurance today. Quality assurance is a process that provides confidence that the quality requirement of a product (goods or services) will be met. It is a process that checks to see if the products are meeting the specified requirement.
It also ensures that the important quality control activities are being carried out the way they should. Thus, quality assurance aims at making sure that customer expectation are satisfied. It aims at preventing defective products. All companies should apply this process called quality assurance
Quality assurance includes setting quality targets.  A company should set quality targets and let people who are meant to achieve them be responsible for them. For example a manufacturing company should set a standard for the material being used for production. Training employees on quality is another form of quality assurance which all companies should adopt.
The standard set should be monitored…

The world of competence

Hello readers, it has been a while. Hope you did not miss me much, the good news is I am back now. Today, I will be writing about competence.
Competence is the ability that enables a company or an individual to deploy its resources effectively. It is neccessary for a company to have a competence target in all its business activities so as to deliver value to its customers. This will help create a competitive advantage for the company.
Competencies must provide value to customers. It must be unique or able to develop greatly or be better than that of competitors. New products and services must be able to be developed as a result of the competence. It must be difficult for other competitors to obtain or imitate.
Continually producing high quality products can make a company become a market leader (which is a core competence) as it provides a company with a competitive advantage. With high quality, higher prices can be demanded by the company from customers and the company will also be able…

Eid Mubarak

Happy Eid ul Fitri

Understanding the buyers behaviour

Hello readers, today I will be writing about buyers behaviour when it comes to purchasing products (goods and services). I hope your week has been good. A buyer is an individual that makes a purchase. That purchase can be influenced by his/her emotions or his/her rational mind.

For your marketing strategy to be successful you have to truly understand the buying behaviour of your customers. Some customers buy goods based on trust and loyalty which falls into the emotional reasons. Thus, you have to build trust between your customers and yourself so they can return back to you. Trust is built when you offer good quality for reasonable prices.

Some products are bought regularly while some products are purchased seasonally. If your products fall into the seasonal category, you should only purchase them to be resold during that season. At times buyers purchase products on behalf of another individual. In that situation, you have to capture the mind of both the buyer and the actual person tha…

Ramadan Kareem