Tuesday, 18 October 2016
Choosing the right business name
Hello readers, today I will telling you about choosing your business name. Your business name could help your business achieve growth.
A business name must portray the image you want your business to exude, choose a name that will portray the image you will want the world to associate with your business A business name must be competitive, as such it must be a name that will be easy to remember and spell so that potential customers can easily recall it whenever they require your services and then can easily find you. All customer not only potential customers need to be able to recall your business name easily so that they can refer other customers to the business.
The business name will always give the first impression, it will let your customers know if you are aware of your business environment and it will also let them know if you are attentive. When the right name is chosen you will only have to explain what you do a little cause the name speaks for it self. However, some researchers believe a business name should be abstract, that way it intrigues potential customers and they are more likely to buy your business products or they might want to carry out a research about your organisation which could lead to a purchase.
A business name must be unique and not be similar to any other business name, apart from the potential mix up it will create for customers it could also lead to legal issues. A business name should not be too long, a name that customers will associate positive feelings to should be used. The name you use must appeal to the customers you want to attract to your business and not just you. A focus group could be used to have a perception about how people perceive the name of the business you want to use.
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