Monday, 29 August 2016

Brand recognition: it helps you achieve business growth



Hello readers, today I will be writing about brand recognition.  There are some products that are of good quality but they are not selling as they should because the brand is not really known. I am sure you have gone to buy bottled water (in a developing nation) and have seen a funny name and you were like I do not know this product so I won't buy it and you end up going for the famous brands like Eva, Mowa or Swan.

Individuals whose product(s) are not famous or who are about to start a business could learn from this article. You have to create a buzz about your product(s). The best way to create awareness is to advertise on tv. Most people watch tv if not all. Cut your clothes according to your size, go for the television station(s) whose advert rates you can afford. Also advertise your product(s) on radio stations. This will also make your product(s) famous.

The packaging and the name you attach to your product(s) also helps your product(s) sell. The name you use will create an impression about your product, if it sounds good then people will buy it. Promoting your product(s) on its package also helps your product(s) sell better. For example, If your water bottling company is not famous, telling your potential customers by writing on the bottle that your water is gotten from a very pure source will motivate them to buy it. For you to write on it, it shows you are confident about your product(s).

Creating value which I have discussed extensively in two previous articles (How to create value in business and What your business should be aiming for) will also help make your product(s) famous. A business logo could also be used to make your products popular. Anytime you want to advertise your product(s), your business logo must be included. Providing an excellent customer service is another way to make your product(s) popular.

That is all for today, thank you for reading this article. Keep checking out my blog regularly. Cheers!

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