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Monday, 4 July 2016
A basic concept for the manufacturing industry
Your product must meet the needs of the customers in your target market. You should serve their needs appropraitely. You have to define your target market, then you have to understand your market and then you manufacture products that will meet their needs. I said in a previous post, product that focuses on food, water, shelter and maybe clothes are the best in the manufacturing industry.
Having developed a product, you must diversify as well as have different brands for a particular product. For example Three crown milk and Peak milk belong to the same company. The product here is milk but of different qualities so ofcourse of different prices, they appeal to different markets. Individuals that buy Peak can as well even go for Three crown when they are short of cash or Peak milk is not available. With milk, you can diversify into making sugar and the likes. I guess you get the scope.
After production you should make your product known. If you are targeting the youth. You can put posters in universities, it depends on your budget. Treat your staff well so that they can treat your customers well. Make sure they are trained properly as well as dressed properly.
Keep checking out my blog regularly, Cheers!