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Marketing and Sales
The way you market your product must reflect how you want your business to be perceived by customers. You also build the reputation of your company through that medium. Thus, value can also be created.
This is a medium that can be used to maintain value after goods must have been sold to your customers. A one year warranty can really add value, technical support can also add value and others.
All of these activities discussed above will lead to the creation of value, thus, all of them must be treated with caution.
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